Lifetime In the US is a women’s entertainment and lifestyle channel. Launching here they wanted the channel to feel more inclusive to a mixed audience so our team created the overarching campaign idea ‘Awesome Shows’, suggesting both a content descriptor and the audiences attitude towards the high-gloss glamourous offerings.
As it was a complete channel launch the main challenge was to find exciting creative assets whilst retaining consistency across all touch points. There were a huge amount of deliverables from idents, OSP and clarity elements, print, OOH, digital. We also created internal comms and style-guides. Overall a challenging but ultimately very successful project.