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A complete rebrand of the much loved DMAX channel in Germany. My role as lead creative and creative director meant being fully hands on from pitch to final delivery of over 200 assets.

The result is slick, clean, modern, inviting – an aesthetic carried into the OSP and beyond, ensuring an entirely consistent brand look and feel across all On-Air, Off-Air, Online and Licensing touch points.

OSP Overview Screen Shot 2013-11-19 at 13.46.06