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Discovery Channel ‘One Second’

Discovery Channel has traditionally been seen as a bit stuffy and sciencey, so my brief was to create a campaign which challenged this perception. You can see 4 here but there were 6 in all.

They were well received by the Discovery Networks, so much so that they were picked up by Discovery U.S and Discovery HD Channels. They won 2 Golds at Promax for best image and best branding.