I’m a creative and creative director working in advertising, broadcast, social, digital, PR and experiential.
My creative philosophy is simple; find a truth and reduce it to the simplest (and if ideally funniest) iteration it can be expressed in. Don’t copy and don’t repeat – the odd homage is fine but successful brand set trends, they don’t follow them.
My work philosophy is equally simple; work hard, believe in the product and work with the best people for the job. I have worked on agency and client side so I can see a brief and its challenges from both sides.
My work spans a wide-range of products, services and platforms but really they all have one thing in common; they want to get noticed. Finding fun ways to do that is the best part of the job for me.
I have won many awards (I blush) and my work has been featured in Campaign and Creative Review.
Here are the facts:
I am a basic male unit fuelled by McCains frozen potato lollies.
When not working I enjoy music, climbing, travelling, reading, t’internet, music festivals, yoghurt, animals and fine booze. I have a 100 metres swimming badge. I cook a mean huavos rancheros.
Here are some nice words from my old boss: “Lee is an ideas man; full of creative energy he’s adept at coming up with a range of solutions to any brief. He has a keen eye, an effortless ability to get under the skin of any brand and he’s a delightful chap to work with. There are few – if any – creative projects in our field that wouldn’t be enriched with a little edwards magic” – Richard Holman, Founder & Creative Director of Devilfish. (www.devilfishcreative.com)
Thanks for dropping by and please feel free to get in touch.