March 19, 2011

Sergio Leone – Sky Movies

The brief was to promote a season of Sergio Leone Films on Sky Movies Italia.  I wanted to avoid the usual Leone cliches – close ups of squinting eyes, twitching trigger fingers etc.  yet still evoke the feeling of something uniquely Leone. The answer came from the superb soundtrack of Ennio Morricone.  This spot won 4 golds at Promax Europe, Worldwide and a Gold Shark at Kinsale.