March 19, 2011

Canal + Brand Idents

The first re-brand of France’s favourite satellite network for over 25 years. The brief was to create an entirely new on screen identity for Canal+. It seemed that the most important thing about the brand is the ‘+’. In French ‘plus’ literally means ‘more’, so cutting the screen in to 4 creates a natural and elegant ‘plus’.  The work won a gold at the prestigious ‘Le Club Des Art Directeurs’.

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Creative, Director