March 19, 2011

One Second – Discovery Rebrand

Discovery Channel has traditionally been seen as a bit stuffy and sciencey, so the brief was to create a campaign which challenged this perception. You can see 4 here but there were 6 in all. They were well received by the Discovery Networks, so much so that they were picked up by Discovery U.S and Discovery HD Channels. They won 2 Golds at Promax for best image and best branding.

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